The turnout tallies, noticeably low at 16 percent despite the fact that candidates spent months on self-promotion and money on television ads, put two party insiders on a crowded November ballot: Baker was a key figure in the administrations of Republican Gov. William Weld and the late Paul Cellucci in the 1990s and Coakley, who despite decrying insiders in her Tuesday victory speech, has been a fixture on Beacon Hill since 2007.
The next day, Democrats, some of whom the night before voiced jitters over Coakley and her ability to connect with voters, headed to the Omni Parker House to unite, and turn up the heat on Baker.
Gov. Deval Patrick, who likes to say that people "need to turn to each other ran than on each other," led the charge. Baker is a "consummate insider" with a "whole lot of friends to whom he has promised favors and willing to say whatever it takes to win," Patrick said.
Earlier in the morning, an anti-Baker super PAC, funded in part by the Democratic Governors Association, launched its own broadside against Baker in a television ad that focused on Baker's tenure as CEO of Harvard Pilgrim, where the ad said he raised premiums 150 percent while tripling his pay. On Friday, a pro-Baker super PAC responded with its own ad claiming that Coakley has "no plan to fix welfare."
Coakley will be joined on the ballot by Stephen Kerrigan, a former aide to former Sen. Edward Kennedy, while Baker has Karyn Polito, a former state representative from Shrewsbury. Deb Goldberg, a former Brookline selectwoman, was Democratic primary voters' choice for treasurer, and Michael Heffernan, a Wellesley Republican who didn't face opposition in his primary, will square off with her in November.
Elsewhere on Tuesday's ballot, Democratic primary voters turned to outsiders. Former prosecutor Maura Healey's trouncing of former state Sen. Warren Tolman and Iraq War vet Seth Moulton's victory over Congressman John Tierney were probably enough to give even the most entrenched politician pause and raise questions about the clout of party leaders.
Tolman was endorsed by Patrick, a former outsider himself, by Boston Mayor Martin Walsh, on top of the backing of his brother Steve, the head of the state's largest union. Tierney, who held the Sixth Congressional seat since 1997, had the support of the Massachusetts delegation, including the popular Sen. Elizabeth Warren, and the Democratic Congressional Campaign Committee.