Charlie Baker, the Republican nominee for governor, wants you to know something about him. Actually, he needs you to know. Women like him.
"I think women who know me like me fine," he told reporters Thursday.
If you don't believe Charlie, just watch his newest campaign commercial featuring daughter Caroline. Or ask any one of the 300-plus women who showed up at the South End Cyclorama to voice their support and empty their wallets with over $100,000 to help make him the next governor.
This coveted voting bloc could well decide the 2014 race for governor. And while they don't necessarily vote in unison, both Martha Coakley and Charlie Baker are fighting to get them, or at least enough of them, in their corner.
While the first full week of the general election campaign for governor gathered steam, Gov. Deval Patrick continued to woo European businesses through Denmark, England and France, while Bill Weld, his shock of strawberry blonde untouched by time, burst back on the scene in a major way.
Coakley, the Democratic nominee, and her GOP opponent Baker were spotted putting stakes in the ground on key issues they hope will move voters: early education and jobs, respectively.
Coakley's fleshed-out, $150 million plan to eliminate the 17,000 deep waitlist for early education vouchers - her definition of universal pre-K - went head to head with Baker's $300 million package of tax breaks to boost the economy, which incidentally shed 5,300 jobs in August as the unemployment rate ticked up to 5.8 percent. But blame DeMoulas for some of that.
If some Democrats were expecting Baker to come out of his corner punching (and they were), it didn't really happen. This is the new and improved Charlie Baker. The Charlie that loves his family, watches a lot of football and cries at Extreme Makeover: Home Edition.