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New Business: 'Genie's Babies & Kids' Offers Boutique Atmosphere And Selection At Affordable Prices

Mar 07, 2016 04:02PM ● By Bill Gilman

Genie's Babies & Kids has clothes, accessories and games for your youngster

Coming up with a great idea is easy.

Seeing that great idea through to fruition often takes hard work and patience.

Such is the case with Genie's Babies & Kids, a new children's boutique, located at 1777 Main St., Tewksbury.

The store was the brainchild of Dan and Helen Lai, of Haverhill. But opening for business took two years of research and planning.

"This is out first business. My wife always wanted to open a boutique store," said Dan Lai, who previously had worked in the restaurant industry. "We had been looking for just the right space since 2013. Tewksbury seems like a very nice town and this is a great location."

Located in the same strip mall that is home to such stores as Aubuchon Hardware and Dollar Tree, Genie's Babies & Kids opened for business in November, 2015.

The store has  a selection of toys and games, as well as hair ribbons, costume jewelry, bags and other children's accessories. 

But the vast majority of the boutique's stock consists of boys' and girls' clothing for babies, toddlers and pre-teens. Parents can find everything they need to clothe their children from head to toe. Selections include everything from shoes, socks and underwear to play clothes and school clothes to special occasion dresses.

While Genie's Babies & Kids offers boutique selection and atmosphere, customers will find the prices surprisingly competitive with most major retail stores.

Genie's also offers a unique twist -- a selection of clothes and accessories created by local designers.

"We're not a consignment store," said Dan Lai. "But if local designers have created items they are looking to sell, we are open to selling them here."

Lai's invitation provides a valuable venue for local tailors and craftspeople, who are most often limited to selling their items online or at weekend craft fairs.

Genie's Babies & Kids is open Monday through Saturday, 9 a.m. to 8 p.m. and Sundays from 10 a.m. to 6 p.m.

For more on Genie's Babies & Kids, click here to check out their Facebook Page.

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